The squeeze page concept is one of the first online lead generation strategies I learned. It works for any business looking for new leads.
A squeeze page is simply a webpage on which someone must input some contact information (such as a name and email address) in exchange for a free product.
The primary purpose of it is for a business to generate new leads by giving away a ‘lead magnet’ such as a free:
- e-book
- course
- training
- brochure
In a sense, the squeeze page ‘squeezes’ contact information from web traffic visiting the page. Obtaining the contact info converts the traffic into a lead that a business can continue following up with.
The squeeze page setup is simple. It usually contains a headline, a short product offer description, and a box for people to input their contact information.
Marketers use squeeze pages in advertisements, social media posts, blog posts, banners, or anywhere else to attract ideal customers.
Let me know if you want additional training on this, and I can send you some resources to check out.
Why acquiring email addresses is key to making money
Throughout my studies of online marketing and sales, I have heard repeatedly about the importance of getting the email addresses of potential customers.
It is said that a lead has to see a product offer multiple times on average before making a purchase. If you advertise online, someone may read your offer but never see it again. If someone visits your blog or website to check out your products and then leaves, that person may never return.
However, you can follow up directly if you acquire the lead’s email address during the person’s visit to your ad or website. Email is a great way to follow up because it is your personal message. Many businesses make lots of sales by sending follow-up emails.
In fact, some marketers have developed interesting email marketing strategies with different angles on product offers.
Here are some common strategies for follow-up email sequences:
- Explain the reasons a customer should buy—all the benefits of the product or service and the things he or she might miss out on if he or she does not buy now.
- Offer a product with additional free bonuses to sweeten the deal.
- Offer to help the customer pay over time in four to six even payments instead of one flat amount upfront.
- Offer a lower-cost, lower-barrier-of-entry product that the customer might be interested in instead of a higher-cost one.
Try some of these strategies to see if one resonates with your audience.
Overall, since customers might need to see an offer or learn about a product multiple times before buying, email is an easy way to build a relationship and relay information about a product to a customer.
This is why capturing email addresses can be a powerful tool in your sales and marketing process, helping you make more money online!