A squeeze page is simply a webpage on which someone must input some contact information (such as a name and email address) in exchange for a free product.
The primary purpose of it is for a business to generate new leads by giving away a ‘lead magnet’ such as a free:
- e-book
- course
- training
- brochure
In a sense, the squeeze page ‘squeezes’ contact information from web traffic visiting the page.
Obtaining the contact info converts the traffic into a lead that a business can continue following up with.
The squeeze page setup is simple. It usually contains:
- A headline
- A short product offer description,
- A form for people to input their contact information.
Marketers use squeeze pages in advertisements, social media posts, blog posts, banners, or anywhere else to attract ideal customers.
This is an essential component for online businesses to use.