Hello! I hope you are doing well today.
This post updates a previous one about what I track when posting content on social media. Tomorrow, I’ll explain what tools I use to track numbers, which I have never revealed before!
The basic gist of what I track is lots of numbers.
I track the following:
- number of views of my content posts
- number of views on a post in each space or group I post in
- number of likes and comments
- number of clicks on any links I put in my posts
The number of views of my content posts tells me if people like the content or not. If the number of views is low, then this tells me that whatever topic I posted is not too popular, and people do not care about it. Or the quality of the content is low, and I need to improve it.
If the number of views is high, this tells me the topic is relevant and attractive, which means I could explore that topic more and write more about it in the future. This helps me create more content by identifying what people like and want to learn more about.
Another exciting aspect is the average number of views I get on content posted in different spaces or groups. If I post the same content in 10 different groups, for example, I can see which groups are more active by monitoring the views on the posts.
This gets tedious after a while, so I don’t track every post I make. Instead, I do an ‘audit,’ so to speak, and pick one or two a week to see which groups get the most views. This helps me identify which groups or spaces are most active. In the future, if I want to concentrate my attention on the top 3-5 groups, I can figure this out. Said another way, it helps me qualify the groups I post content in.
The third element I track is the number of likes and comments. These two things give me some insight into the popularity of the content I post. My main focus is to provide value to my audience, so seeing a high number of likes or comments tells me which topics are popular, and then I can make more content like that. This helps me be more valuable to the audience.
Last, and perhaps ultimately the most important, is tracking the number of clicks on links I put in my posts. Most of the time, a link goes to my blog, such as a particular blog post or a free product offer (for example, my free video training bundle).
I use the link as an ‘action step’ for someone to take. Clicking on the links gets someone one step closer to becoming a fan of mine, possibly a lead, and, lastly, a customer.
As you can see, part of my job as an affiliate marketer is tracking numbers. Since I can’t speak directly to everyone who views my content, I have to use numbers to figure out how to grow my audience and help people as much as possible. The more I help people, the more people will use my products and services.
If you have any questions about this, let me know! Comment or send me a message.