Do you want to get rich quickly or get rich forever?
I think many people want to get rich quickly, but the reality is different.
I have experienced some contradictions with these two concepts.
On the one hand, making money in the short term is essential to ensuring we are paid for the time we spend on a business.
It is also highly motivating to make money quickly, plus it is a type of barometer we use to determine our level of ‘success’.
If you go a whole year running a business and make no money, it is most often deemed a failure.
Many of the get-rich-quick products I see focus on this short-term success theory. Do they work? Maybe, but I think many of them have scattered results.
Take my background in sales in the insurance industry as an example.
When I started, I had no customers, no leads, nothing.
I was hired expecting to find leads and turn them into paying customers.
The sales manager told me, “Look at all the successful advisors and agents we have making lots of money; this could be you, too.”
This was very enticing.
Little did I know that the successful advisors and agents represented roughly 10% of the total salespeople the organization had hired over the past 40 years.
The sales training I had mainly focused on product education and point-of-sale.
Little marketing information was available, such as how to generate enough leads to build a successful insurance practice.
The training helped me understand the products available to customers and helped people decide to buy a product.
The big problem? Where do I find enough people interested in talking to me?
The big elephant in the room is getting leads.
That was the hard part.
As a result, most of the salespeople in the organizations I worked for quit. Making sales was too hard and took too long.
I stayed, even though I struggled because I became so interested in the missing link: how to generate leads.
Most of the get-rick-quick approaches work for a few people and leave most of them failing and struggling.
This is why I like Get Rich Forever’s approach, which focuses on the basic “blocking and tackling” of growing a business by generating more traffic, leads, and customers.
It often takes longer to make money. This is quite a contradiction. There is an inherent need to make money quickly, but most people take longer than expected to get going and grow.
However, the one thing we can control is how much time and effort we put into specific action steps, such as generating traffic.
Once we get good at it, the number of leads and sales can grow exponentially. This is what happened to me.
If there was a magical formula for making money immediately and getting rich quickly, everyone would be doing it, and there would be no struggle, frustration, or failure.
So, if you are in this situation, take control of what you can control, get good at the basics, and even though you might not see lots of monetary ‘results’ initially, knowing that you are doing the right things for long-term success helps you through the difficult periods and eventually rewards you for the hard work, perseverance, determination, grit, and tenacity you endured earlier.
When starting, the key is to focus most of your time on the top action steps. This way, you can find a balance between making money quicker and setting yourself up for success in the long term.
At the beginning, focus your time on the #1 action step: generating traffic. I have to remind myself of this because there are many rabbit holes to go down that take my time and energy away from generating traffic. Without traffic, I don’t get any leads; without leads, I make no sales.
If you need more resources on generating traffic, consider getting the 5 free training videos as part of the Holland’s Iceberg Method free training and newsletter bundle I offer here on my blog at businessbuildingonline.com. There is a banner on the side or bottom of this blog post that you can click to access.