This past week, I participated in a four-hour pump-up session with a group of online money makers and affiliate marketers hosted by a coach and mentor, Dean Holland. You might have seen this guy before in videos I send out.
While lots of great stuff was covered (including a guest speaker), I will recap the key concepts and ideas here for your reading pleasure. This is Part 1.
Let’s get right into it.
Here’s the first thing Dean said as the secret to success in 2025:
“Keep things simple”.
Ugh!
It’s such a simple concept but hard to do!
If you are like me, I like to overcomplicate things.
I forget the fundamentals and steer away from the basics that can help me make money.
And then I beat myself up later once I realized it!
So, my goal this year is to keep things simple.
But what is simple, exactly?
To me, it’s focusing primarily (and, some days, solely) on the 4 key money-making activities.
Here are the four key areas of making money:
1) Drive traffic (aka traffic generation)
2) Capture traffic
3) Follow up
4) Send offers
Furthermore, 2 key business concepts will help me with this:
1) Pareto’s 80/20 Principle
2) The Prosperity Power Hour
I’ve written about Pareto’s 80/20 principle before. The premise is to spend 80% of my time on the four key money-making activities.
20% of my time can be spent on anything else that is not one of the four.
This helps me focus on allocating most of my time to the things that will grow my business and make me money.
Time management is essential, and the 80/20 rule helps me stay on track.
The other concept is The Prosperity Power Hour.
I learned this many years ago from another business coach.
This stuck with me after learning it.
The Prosperity Power Hour is when you take one hour daily to do a high-priority task that will help make you money. For example, it could be an hour devoted to traffic generation.
That hour is sacred.
There can’t be any distractions.
The phone is away.
Nothing else matters.
Ideally, this is done first thing in the morning so that there is a higher guarantee of it happening.
The coach who taught me this believed in waking up an hour earlier to do this.
I did this and loved it.
There’s nothing better than waking up before everyone else and having total silence to focus on the most rewarding activity (financially) of the day.
This is important because as the day goes on, stuff happens.
A distraction pops up, or you get a phone call you have to take. I could go on and on.
In a sense, the Prosperity Power Hour ensures that even in the worst-case scenario, if I totally break Pareto’s 80/20 rule that day and never get close to spending 80% of my time on the four most important activities, I can at least tell myself that I got one full hour in during my Prosperity Power Hour.
I can tell you from experience that the Prosperity Power Hour is highly rewarding. It feels great to get something important done first thing in the day.
It can give me a massive boost in confidence that I did a productive activity.
However, I don’t want to give myself an excuse for not following Pareto’s 80/20 principle. I must stay focused on this because this must be a consistent goal.
Here’s the second thing Dean said:
“You chase what you believe to be true”.
If you believe that you are not good enough or smart enough to be able to make a lot of money and live the life of your dreams, you chase this result.
You continue doing the things that stop and prevent you from making more money because of your perception and inner belief system.
He said that it is important to challenge our own beliefs.
Whether we have limiting beliefs about self-esteem or confidence or a mindset about how much money we can make, these belief systems can be challenged.
Here is the key concept I learned:
Change your mind, change your life.
Success is not always about the “tactics.”
A big part of it is about how we think, what we believe, our perception of ourselves, our actions, and our behaviors.
We can get in our own way.
We get distracted or frustrated. If something feels too difficult, we pursue an easier path instead of sticking with a process. If a goal seems impossible, we give up.
And I’m no different than anyone else.
This is something I need to work on.
Some days, I do a great job getting distracted. I achieve an A+ at losing focus. I make poor excuses for not getting an important project done.
Some days, I follow Pareto’s 20/80 rule: I spend 20% of my time on meaningful tasks and 80% on unimportant tasks instead of the inverse 80/20!
If we work on ourselves (our mindset and belief systems) and tactics, we have a powerful formula for success!
The action step I want to take is to list the belief systems I want to challenge and hang them next to my desk. That way, I see them every day as a reminder to discard anything that is limiting me mentally, spiritually, emotionally, and psychologically. I don’t want them if they are not positive or forward-thinking.
I want to be the best person I can be. These concepts extend to other areas of my life, too, which is excellent!
If you have any suggestions to eliminate limiting beliefs, let me know by leaving a comment!
That is it for now, but stay tuned. I have more to write about what I learned from the four-hour pump-up session. Coming up next is more about the tactics to make money online. I’m excited, and I hope you are, too. I’ll see you soon.