At first, I thought this might be too simple to put into a post, but it is helpful to explain it nonetheless!
The tools I use to track my numbers include:
- Excel spreadsheets
- Word Documents
I have an Excel spreadsheet for each month. I list the days of the month in one column, starting with the first, and number each row until I reach the last day of the month.
Then, I name the top column based on what I want to track. An example would be to name a column ‘link views’ for a particular link I put in my social media posts. The next column would be ‘Number of times I click the link’ because most affiliate links include my own clicks. When I test a link in a post, I have to click it to ensure it goes to the correct webpage (and to ensure I typed the URL correctly).
If I click the link, I want to track it so I know that the click is my own and not someone else’s. So, if I get five total clicks one day, and two of those were from me clicking to test it, I know that three of the five total clicks were from other people. If I don’t track my own clicks, then I will think that five people clicked when, in reality, it was actually three.
Another column would be called ‘Number of Opt-ins’. My links will have an opt-in option for people to get access to the offer, such as free training videos or some other information.
These numbers are beneficial for seeing how my content converts into link views and opt-ins. They show how valuable my offers are and how many people are interested in them.
I also have Word documents where I track what content I post on social media each day and in what groups or spaces. This helps me keep track of the topics I post so I don’t overlap or repeat content too soon.
Tracking the numbers is an important task because they are the results. At first, I got all zeros in most columns, but little by little, the numbers started to increase. It then became more fun to track because the results were showing.
If you have any questions about tracking your numbers, let me know!