The other day, I wrote about having ‘owned assets’ such as a website, blog, and even an email list in an online business.
However, other things we use in business, such as social media apps, are not controlled by us.
Interestingly, both play essential roles in a successful online business, whether selling one’s own products or selling other companies’ products as an affiliate.
Owned assets are a hub for our business with product and service information and offers, while social media is excellent for finding and building an audience of potential customers.
A question I have been thinking about lately is how both work together. More specifically, how do we leverage them to grow a business faster, quicker, or better?
This is what I call the Affiliate’s Parlay.
Social media is where people (aka traffic and customers) hang out. The owned asset, such as the business website, has products for customers to purchase.
However, the business website alone does not necessarily get much traffic without getting help elsewhere. Help can come from SEO strategies, advertisements, or driving traffic from social media apps.
Traffic-wise, my core strategy in this online business is to write content on social media to find an audience and put links to my website to drive traffic. The focus of social media is not to sell products but to get attention and followers and gain an audience that likes my content. Some of them might eventually check out my other content on the blog and even purchase a product.
This traffic is ‘free’ because I did not spend money on it. Instead, I put my time into producing content to post.
If I want to double the traffic to my website, I have to either double the content I produce or put content on two apps instead of one.
The important thing is that I want to understand the correlation between the two and continue to focus on the ‘traffic generation’ activities of producing content.
If this makes some sense, let me know!