Hey! Welcome to Part 2 of the Get Pumped Up For Success In 2025 series.
As I mentioned in Part 1, my friend and mentor, Dean Holland, hosted this event.
Here are the key lessons from this segment, which he called The Truth About Making Offers.
To start, let’s list the 4 core areas of making money as a quick review:
- Traffic generation
- Capture traffic
- Follow up
- Make offers
We’re starting with #4: Making offers.
Let’s dive right into it.
There are 3 components of money-making offers:
- Products vs. Offers
- The Single Most Important Truth
- Increasing Product Sales
Product vs. Offers
What is a product? Simply put, a product is an item or service being sold.
Water in a water bottle is a product.
Easy enough, right?
On the other hand, an offer is a complete and compelling package containing the product presented to a potential customer.
Here’s an example:
You have a choice of buying two USB drives. USB drive A and USB drive B.
They look the same. Nothing seems different between them.
Both have the same amount of gigabytes of storage.
Both are the same price.
USB drive A is blank. Nothing is stored on it.
USB drive B has three highly valued coaching programs that teach all the steps to making money online. It costs $5,000 to buy separately.
It also has three surprise bonuses.
Which one do you want: USB drive A, or B?
Most everyone would pick B, right?
It’s a more compelling offer. It’s more valuable, especially since the price is the same as the other USB drive.
Do you see how an offer is more compelling than a product?
People who are making more money are those making offers rather than selling products.
However, to understand how to make an offer, you must know the product well.
Here is a list of things you need to know and understand about the product to create a compelling offer:
- What problem does the product help solve in someone’s life?
- What are the product’s features, and how do they benefit someone? How do certain features make a difference in someone’s life? How does it change things for people in some way?
- What is the price of the product?
- Does it come with any guarantee, terms, or conditions?
- Is there anything you think that is missing from the product? If there is, it could create an opportunity to make a bonus, which could be the thing missing.
People are always thinking, “Why should I buy this product… what’s in it for me?”
It’s about what they want and need. They are the ones buying. Create an offer that gets them what they want.
The Success Equation (the single most important truth):
Sales = The right OFFER, to the right PEOPLE, at the right TIME
If any of these three components is not in line, the chances of a sale diminishes.
This is where the fundamentals come in (4 core areas of making money).
The key piece, overall, is the People. Your audience. Your fans. The customers.
When you clearly understand who you are speaking to, making an offer that speaks to them is easier.
What do they want, and why?
For example, I want money. But why?
I want more financial security. Peace of mind comes from having more money saved and having the excess funds available to go on an extra vacation every year and buy new furniture for my house. I want to provide my kids with more activities, camps, and resources so they have a great life.
These are some of my “whys”.
Many people want the same kind of things.
And what do I go through to get this?
At times, I feel frustrated. I feel like I’m pushing myself constantly to do more, which can feel overwhelming.
Other times, I am unsure whether all my work will lead to what I want.
These are all experiences many people go through.
The “why” should be part of explaining how a product or service can help someone achieve their goals and dreams.
Relating to people’s frustrations and setbacks and explaining how a product or service can help them overcome these situations helps make an offer better.
Here’s one more significant feature of a strong offer:
Turn your offer into a “unique offer”.
It’s an exclusive offer that someone can’t get anywhere else.
You do this by providing customers with a bonus that is unavailable elsewhere or in other circumstances.
This could be something you create yourself, such as a guide, video, or training that provides additional insight into how to maximize results.
The exclusivity of a unique offer makes it more attractive and can help those with FOMO, or the fear of missing out.
They can’t access the bonus if they do not act on the unique offer.
The product might still be available, but the bonus isn’t. That can be a powerful buying incentive.
Summary:
There is a difference between products and offers.
Products can be commoditized. Offers can’t.
Offers are more compelling. They are worth more to customers.
The offer helps people understand the benefits of a product and how it can help them in their lives.
One downside to offers is that it takes longer to create an offer than to sell a product without one.
However, the time spent should be compensated by the extra sales from providing offers instead of simply presenting just a product!
If you liked this post, let me know! Leave a comment in the comments section.
Stay tuned for Part 3 of this series, which focuses on the Follow-up!