Did you know there are 3 main types of buyers?
Knowing them will help you with your marketing message.
They are:
- Emotional
- Logistical
- Scarcity-driven
Here are some key points for each type and how to create a marketing message for them.
Emotional buyers:
- Most buyers are emotional buyers, meaning they buy because they want to feel or experience something from purchasing a product.
- It fulfills a desire or emotion.
- In a marketing message, sharing a story, such as a success story, can help hit on someone’s emotions and give a real-life example of how a product or service fulfills a desire.
Logical buyers:
- There are also logical buyers, those who are more technical and need tangible, realistic reasons to buy something.
- They might look at the numbers closer and analyze the product for its features and benefits.
- In marketing copy, bullet points explaining what someone gets and the benefits can help a buyer decide.
Scarcity-driven buyers:
- The other type of buyer is scarcity-driven.
- These buyers are on the edge.
- They like the product or service but are not committed to buying yet.
- They might need something extra to commit, such as a deadline to take advantage of a special price or having a limited number of products. If they do not take action, they lose something.
Understanding the different types of buyers helps create a better marketing message.
You might not know what type of buyer someone is, but if you cover the three main types in your message, you increase the chances of connecting with them to help them decide.