If you have been wondering why I have a blog website for my affiliate marketing business, this post will help answer that question.
A website or blog is a type of ‘owned asset,’ meaning I control it, design it, and do whatever I want. In contrast, I have partial control over accounts on social media apps, which are commonly used in marketing and sales because apps are where people (potential customers) hang out. I control the content and posts, but the apps have control, too. It is not truly my own.
What happens if a social media app loses popularity over time and I want to switch to another, more popular one? I have to start over again with posting content and building an audience. What happens if, for some reason, an app shuts my account or adds restrictions to content?
These are examples of things I do not directly control.
An email list is another example of an owned asset. If I have a list of people getting a newsletter, I can figure out what content to send and when. At the same time, there are some things I do not control with email. For example, large email providers like Gmail are adding restrictions for senders with low open or click rates.
Overall, the Internet is a great place to find potential customers and grow an online business, but there are some downsides. For example, we have to play by other companies’ rules when using things like social media.
While they are beneficial in driving traffic to our owned assets, we still have to adhere to specific rules.
Having owned assets over which we have more control is crucial in an online business. Does this make sense?
Tomorrow, I’ll write about my thoughts on how to leverage owned assets and social media apps together!