This week, I got advice from a coach about making a banner for a new lead magnet I made.
Last month, I received advice about the lead magnet web pages. The coach gave me precise instructions on how to make the web pages.
If you get my email newsletter, you might have received the template with step-by-step instructions on creating the web pages based on his advice.
However, his main advice with banners was different.
He recommended testing different banner designs.
In general, though, he suggested the banner have the same format as the opt-in page with a headline and sub-headline (the banner doesn’t need a button, however, because the banner image itself is clickable).
The wording of the headline and sub-headline can be precisely the same on both the banner and opt-in page, too.
However, he said to test things like the text and background colors as well as the text colors.
And test if having an image is better than having no image.
He told me that many years ago, he made a simple banner for a lead magnet on his blog. It worked, and he was happy with it.
Eventually, he got a professionally designed banner for the same lead magnet, thinking it could help attract more people with its snazzy design and look.
The result?
He said it tanked.
The results were terrible.
So, he changed it back to the original simple banner he had before.
His results returned to normal.
The lesson with banners is that a creative, well-designed, constructed banner does not always work better than a simple design.
It’s sort of like the opt-in page, one of the most simple web page designs with a headline, sub-headline, and button.
It works!
And I like to be simple, and you should be, too.
I always complicate things.
And I waste time.
So, please don’t make the same mistake I did! Keep it simple.
Here’s the final version of the banner I created to test first:
Will it work?
I’ll test it and report back with the results!