I revised five more posts today using the social media viral video formula.
It took 45 minutes.
It seems like a long time, right? It felt like forever.
However, I changed the headline for all five posts. I added a buildup phrase.
Today, I realized the post’s spirit changes when I change the headline.
What I mean by this is the headline drives the purpose of the post and what the content should say.
Most of the posts can have 2-3 different headlines that work. Each headline, however, determines the direction of the posts’ content.
So, after changing the headline, I had to adjust the content to match the headline better.
On the one hand, it takes more time to adjust the elements of the post.
On the other hand, the benefit to this is I now KNOW and UNDERSTAND that if I need new content, all I have to do is go back to my previous posts, change the headline, and create a new direction for the post.
The beauty of this is the content of the post can largely remain the same and just needs some minor adjustments in the formatting or wording.
Doing this takes much less time than creating new content from scratch.
Another beautiful thing is knowing that I can build upon previous work.
Part of my future passive income strategy is to automate or simplify each step of the money-making process.
Since a critically important component is content creation and posting, I can simplify this process by using previous content and making new content quicker and easier. This will save huge amounts of time in the future.
Another important note is that I’ve come to appreciate Step 2 in the formula: The Buildup.
One purpose of going through about 60 previous social media posts and implementing the 4-step viral video formula is to practice it and learn it.
I never consciously added a Buildup phrase before.
Now that I have been doing this, I like it a lot.
I can see how it helps to create more interest and curiosity.
With more interest and curiosity comes more views and more traffic, which should hopefully help drive more leads and customers.