Over the past few weeks, I’ve been writing blog posts about the Social Media Viral Video Formula I learned.
First of all, I hope you got some value from it.
I learned this from a master marketer, Dean Holland, founder of Internet Profits and Affiliate Systems. He is a friend and mentor.
Now that I have had time to reflect on the formula and devise a game plan for applying it, some thoughts come to mind.
One frustrating realization is that I watched the training video for the Social Media Viral Video Formula earlier this year, but I failed to apply it correctly and fully.
I did not identify this video as critically important (and I forgot about it) until Dean specifically talked about it recently in a weekly coaching call.
I then watched the training video repeatedly to fully learn it.
This is the value of having access to training and coaching.
Sometimes, we don’t learn something the first time.
It can take multiple reviews to finally learn, memorize, and execute on applying it.
Also, coaching is highly valuable because of the constant reminders of what we must do to succeed.
Getting lost or forgetting about essential processes to boost productivity is easy.
With this said, I recently reviewed a handful of my written social media posts.
I would give myself a D, D+ grade, at best.
Maybe I’m too hard on myself.
But here is what I discovered:
- My hooks/headlines are not terrible, but definitely not great either: previous training many years ago got me into the habit of framing a headline/hook as a question or something like, “Here is a 4-step strategy to do x, y, and z.” These aren’t terrible hooks, but they could be better. What about a headline like, “Nobody is talking about this 4-step strategy to accelerate your growth in x, y, and z.” Or, “You won’t believe this incredible 4-step strategy to accomplish x, y, and z.”
- I don’t know to what extent improving the hook and headline will increase views, so I will track this on my next round of social media posts and share the results here on my blog.
- I do not use a Buildup (Part 2 of the formula). Now that I realize this, I will use a Buildup phrase or statement after the hook.
- The part of the formula I feel is good is The Delivery (Part 3). I spent much time writing good content with tips, ideas, and strategies on various topics.
- The Action steps in my posts are decent, but some don’t have one. I remember thinking about this when I wrote the posts and whether having a call to action in every post looks promotional. Ultimately, I need to include an action step; although I don’t have to ask people to buy a product every time, it can be more subtle, such as liking a post or following my account.
This is going to take time for me to master.
But I know that once I get better at using the formula, my posts will be better, and that will improve all aspects of my business.
The most crucial step is generating traffic, starting with my content’s views.
This will also help decrease the chances of making mistakes in the future. It will become a part of my process moving forward.
So, this isn’t the end, but only the beginning of my discussion of how to get more views on social media posts, whether videos or written content!