This strategy can be used regardless of whether you are selling your own products or services or other businesses’ products as an affiliate marketer.
- Use one platform to drive traffic, such as one social media app, where you consistently post content for your audience, or one advertising platform.
- Focus on one and get good at it before moving on to another.
- Diluting your time and attention on multiple sources can lead to frustration and confusion.
- When using multiple platforms simultaneously, especially at the beginning, there is too much to learn and master to maximize results.
2. Have one action step for traffic to take
- An action step can be to ask people to check out your website, blog, or special product offer, taking them away from the platform to one of your assets.
- An ideal strategy is to send traffic to a lead capture or opt-in page that collects a potential customer’s email address in exchange for free content, product discounts, etc. Maximize the efficiency of this one webpage. This is ideal because it helps create a true audience or fan base that likes your content.
3. Have one way to follow up with your audience or fan base.
- A great way to do this is to capture potential customers’ emails (done in Step 2), and follow up via email.
- Send broadcast (one-time) emails or automated emails at least once a week.
4. Make one product offer to your audience or fan base.
- Initially, focus on getting great at one product offer before moving on to other offers.
This 4-step strategy is beginner-friendly, simple, and easy.
There is no need to overcomplicate your life, especially at the beginning.
This strategy helped relieve stress, doubt, and confusion when I started my online business.
It is a solid, tried-and-true strategy that many successful entrepreneurs and online marketers have used to grow an online business, especially at the beginning.
If you want free training videos with more information on utilizing these 4 steps in an online business, check out the banner on this blog page for Holland’s Iceberg Method: the new roadmap for making more money online!